Privacy Policy
Privacy Policy – CareFall Care
Last updated: [11/03/2023]
This Privacy Policy explains how CareFall Care Ltd (“we”, “us”, “our”) collects, uses, and protects personal data when you use the CareFall Care personal alarm device, monitoring service, and online portals (“Service”).
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Data Controller:
CareFall Care Ltd
Email: support@carefallcare.co.uk
We determine how and why personal data is processed when you use the CareFall Care service.
2. What data we collect
When you use CareFall Care we may collect the following categories of data.
Device & Location Data
- GPS location data from the device
- Device ID / IMEI or device identifier
- SOS activation events
- Device battery status
- Device connectivity status
- Timestamp of device events
This data is used to provide the core alert and monitoring functionality.
Account Information
We may collect:
- account holder email address
- account login credentials (passwords are securely hashed)
- contact details for nominated emergency contacts
- device ownership information
Technical & System Data
To maintain the platform we may collect:
- IP address
- system logs
- server access logs
- device communication logs
- browser or device type when using our web portals
This information helps maintain service reliability and security.
Payment Information
Payments are processed securely by Stripe, our payment processor.
We do not store full card details on our systems.
Stripe may process payment data in accordance with their own privacy policy.
3. Why we process your data
We process personal data for the following purposes.
Providing the core service
This includes:
- delivering SOS alerts
- contacting nominated emergency contacts
- displaying device location information
- monitoring device status
Legal basis:
- Contract – providing the service you have purchased
- Vital interests – processing data to help protect life or safety during an emergency
Operating and improving the service
This includes:
- system monitoring and debugging
- maintaining security
- improving service reliability
Legal basis:
- Legitimate interests in operating and securing our systems.
4. Where your data is stored
CareFall Care uses secure cloud infrastructure located within the European Union.
Our primary hosting provider is based in Germany
Data stored within the EU benefits from strong GDPR data protection standards.
Transfers between the UK and EU are permitted under the UK adequacy decision framework.
5. How long we keep your data
We retain data only as long as necessary to operate the service.
Typical retention periods:
Device operational logs: up to 30 days
System logs: up to 90 days
Account information: while the account remains active
Some data may be retained longer where required for legal, security, or fraud prevention purposes.
6. Who can access your data
Access to personal data is restricted.
Data may be accessed by:
- the account holder
- authorised family members or carers invited by the account holder
- authorised CareFall staff where required for support
- our infrastructure providers acting as data processors
We do not sell personal data.
7. Service providers
We use trusted service providers like Stripe and others including cloud infrastructure, telecommunications platforms, and payment processors.
These providers act as data processors and only process data necessary to deliver the service.
8. International data transfers
Where service providers process data outside the UK or EU, appropriate safeguards are used such as:
- Standard Contractual Clauses (SCCs)
- equivalent GDPR protections
9. Your rights
Under UK GDPR you have the right to:
- access your personal data
- correct inaccurate information
- request deletion of your data
- restrict or object to certain processing
- request a copy of your data (data portability)
To exercise these rights please contact:
support@carefallcare.co.uk
10. Security measures
We take security seriously and implement safeguards including:
- encrypted communications
- secure servers and infrastructure
- strict access controls
- password hashing
- monitoring and security logging
However, no internet-based system can be guaranteed to be completely secure.
11. Complaints
If you believe your data has been handled improperly, you may contact the Information Commissioner’s Office (ICO):
12. Contact us
If you have questions about this policy or how your data is used, contact:
CareFall Care Ltd
Email: support@carefallcare.co.uk